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Top Twelve Real Estate SEO Tips

Getting to the top of search engine results pages is such a hard thing to achieve these days and even more so for a realtor.

Do a simple search such as “real estate for sale Orlando” for example and you will be distressed to learn that there are over Twenty Four Million pages on the internet competing for top ten positions in the SERPS (search engine result pages)!

This article is provided so you will find the real secrets of search engine ranking.

It is specifically targeted at Google but will also work just as well for Yahoo.com and Bing.com.

Follow these ten techniques faithfully and you will see dramatic results in your position over time for specific key phrases that can convert for your real estate business:

1) Key Phrase Research

Before you do anything else you need to know what people are really typing when they do a search  to find real estate and property for sale in your area.

To find out you need to spend several hours looking through the data provided by Google , Overture (Yahoo) and Bing.

To learn these gems you will need to use such tools as there are available  like the Google External Key Phrase Suggestion Tool and Wordtracker.

I’ll do an in depth guide how to use these tools and determine what you really must know in a future post…

2) The Importance of Key Words in the Web Page Title

Once you know which key words and phrases people are really typing then you should make pages that match those searches and add the phrase itself in the title tag of the web page html coding.

Place your title text in between the two title delimiters:

WHATEVER PHRASE & some other words

3) Meta Tags & Descriptions

In the non visible part of the html page there are elements called the “meta tags” where you may add description and key words relating to the particular page in question.

Notice I said to the page and not to the site?

It is vital to always remember that what you are trying to achieve is a higher “page rank” not a higher “site rank”…

Simply use your key phrase that is the target of your effort for the particular page judiciously in the “header” part of the html code for the page i.e. in  between the part that starts “” and ends “”.

Here you will place two tags:

4) Image Alt Tags

Whenever you add an image to a web page you have the opportunity to add some text in what is known as the “alt tag” like:

<img src=””http://www.xyz.com/the” alt=””WHATEVER” />

5) Key Word Density

Try and achieve a “key word density” of around 1.6% to 2.8% in the visible part of the web page.

To achieve that simply divide the total number of words by the times you need to appear with your key phrase.

( Times Your Phrase Appears / Number of Words )  x 100 = KWD

E.G. Key phrase appears 7 times in a page of 498 words therefore your KWD is calculated:

4/498 = 0.014  then 0.014 x 100 = 1.4 so KWD = 1.4%

6) Key Phrases in URLs

Try to use the phrase itself as part of the Url.

Example:

If the phrase is “real estate listings New Haven CO”  then either place the page in a directory called ” real-estate-listings-New-Haven-CO ” and call the page “index.html” or call the page ” real-estate-listings-New-Haven-CO.html”

Alternatively you could also consider buying the domain ” real-estate-listings-New-Haven-CO.com “.

7) Maximize the Value of the First Link

Google reads your webpage like an English speaking human i.e. top to bottom and right to left.

The most vital link to Google (the one it gives the most weight to) is the first link on the left at the top.

Many people make the mistake of making this link to “index.html” or similar with the anchor text “home”.

For a realtor the word home can work but better to replace this with your key phrase and make the link to “/” and not to “index.html” (see the next tip!).

8)Avoid Duplicate Content

Google will really penalize your site for duplicate content.

The problem is that Google cannot tell the difference between a web page at “http://www.yourdomain.com/” and “http://www.yourdomain.com/index.html” and, although they are in fact the same thing, it sees them as two different pages but with the exact same content…

For this reason it is very vital not to fall into the “index.html” trap!

9) The Importance of a Excellent Navigational Hierarchy

Google is very much for making the user experience the best that it can be and for this reason likes a site that is simple for the user to navigate.

To ensure that your site benefits from this preference you need to make the “family tree” of your site very intuitive to use by making and using  sub categories where appropriate and by then ensuring that the top(s) of each tree have simple to follow links that descend into those subcategories.

Obviously the top of the tree should start on your index.html page.

Make then a “site map” of all your pages (there are many tools available for free to do this like this one http://submitgooglesitemap.com/) and submit this site map to Google at  http://www.google.com/webmasters/tools

10) Competitive Key Phrase SERPS Analysis

You need to know that the top ten sites that appear in Google’s results do so for a reason (or in reality for several reasons) and that it is because they best fit the filtration system applied by Google known technically as the “algorithm“.

Google applies logic and a convoluted recipe that dates back to its original patent over ten years ago where it scores a page or “ranks” a page based on several criteria (many of which are not overtly told!).

The key to your success is in analysing the results that do exists and reverse engineering the possible “whys?” using diligent research to learn what evidence there exists on the web that could show the “hows” of a particular SERP result…

The most vital thing is to know (and to know) what your competitors are doing to achieve high rankings.

Again there is not enough space here to show all the techniques necessary here but essentially you need to work out what back links the page enjoys and then to reproduce the same quantity and quality of those back links to your own site and then add some more…

11) Excellent Quality Back links

Perhaps the most vital part of SEO is in the development of excellent quality one way links or “votes” pointing to your web pages.

This is one of the most time consuming elements of search engine optimization as it requires literally thousands of these back links if you really want to succeed and finding thousands of site owners willing to link to you without you offering to link back to them is a very hard thing to achieve as you can imagine.

Not only do you need to get several of them they also need to come from reputable places and getting the incorrect kind of back link can really lead to getting your site blacklisted in Google if you are not careful.

Do not be tempted to fall for the many offers to “submit your site to x thousand directories” or similar as more often than not you will end up with the incorrect links from, very much, the incorrect neighbourhood.

The key is to do it yourself or to use a search engine optimization specialist who knows what they are doing. What you cannot afford to do though is ignore it as it is the area of SEO that can and will make the most difference.

12) The Importance of Video and Virtual Tours for Real Estate SEO Purposes

Making videos and submitting them to the right places can make a huge impact both small and long term to the success of your real estate business.

The success of video sites such as YouTube and DailyMotion to name but two shows just how well loved video on the web is becoming. More and more people are expecting realtors to have video and virtual tours on their property listing pages…

The excellent news from an SEO standpoint is that there are three wonderful benefits of this and they are:

a) Virtual tours really do help to sell listings and can make the difference between buying an MLS listed property through your business or someone else’s..

b) The back link “votes” you can get from the more well loved video portals is tremendous and, simply place, the more video/virtual tours you make and submit the more votes you can get…

c) Google, having paid $1.6Bn for YouTube is actively seeking many ways of incorporating video into its search results and more and more we are seeing videos and virtual tours on the first three pages of results.

(By the way if you aren’t on the first three pages of results you may as well forget it!)

Following these simple yet time consuming techniques will allow you to compete strongly with most of your competitors as long as they are not actively employing the services of a competent SEO specialist (most don’t) and, thus, you should be able to rank highly in time.

Yes it does take time I am worried but with the right strategies you can and will  beat your competitors to those elusive inquiries and ultimately to sell more real estate through your web site.

Unfortunately there is no magic wand or silver bullet to achieving real estate search engine optimization but careful research and due diligence will and does prevail time and time again allowing you to seriously generate more inquiries and more sales.

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The real estate market in the United States has been under constant speculation, especially after the financial bubble burst and the economic slowdown but as the world comes out of the recession mode, it is one of the most exciting markets. While real estate companies and agents are trying to get the investors attracted, the best way is to opt for real estate SEO USA services so that they cannot only get mileage with US based customers but the interested international investors as well.

There are certain tricks that can help you with your real estate SEO program and ensure that you can get a excellent position on the web. In this way you’ll be able to get the attention from most of the prospect which means that you’ll be able to crack a lot more deals.

To start with you should consider doing an analysis of the keywords that you are targeting for your campaign. It is vital that to build credibility on the web you start with a micro market rather than trying to go for a macro niche. For instance if you are based in New York, rather than trying to cover “real estate New York”, you can start with specific locations like “real estate Manhattan”. It is simpler to gain popularity with micro and as you keep on covering the smaller localities keep on the SEO for the city or the state. In this way you’ll be able to attract more traffic.

Another vital technique is using press releases for hot properties. If you have a top deal, and want real estate SEO for the same you can have a press release written and posted it on 4-5 major sites. In this way you’ll have access to a worldwide audience and PR sites are indexed quick by search engines. This would also mean that you have greater chances of making the deal work out for you.

A couple of tricks mentioned above are just beginner tips to get yourself some traffic, but for the real results in a competitive niche it is always advisable to consult the professionals for SEO USA or real estate SEO. You will surely get fantastic returns on investments because SEO USA these days is quite affordable.

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This is #1 in my “For Real” chats with you guys on topics that some times you just gotta go “for real”? This is my advice on weight loss (its just my opinion do what works for you!!!) and how I went from a size 14 to an 8. There is no magic potion (I wish) so woman up and do what we all have to do! BTW thanks to my hubby he stays on my behind (send him like he’s qdjackson1 on you tube….he will be like WTH!) My Routine Interval Sprints (yikes) 3x’s a week-walk for 3 minutes/sprint hard for 1 minute for atleast 30 minutes Weights 2x’s a week (when I am being excellent) Diet: Come on you know whats terrible for you! I try to eat a high protein diet and snack throughout the day. Weight loss about 21lbs Time it took about 4 months-SPRINTING WORKS!!!!!!!!!!!!!!!!!!!!!!!!

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Many people are turning to Currency Trading to beat the credit crunch. With more jobs being lost it seems Forex Trading using Automated Currency Trading Systems is the new work at home alternative.

If you are an investor and you haven’t had any luck with your investments one of the things you should consider includes currency trading. You don’t need to have any pre-qualifications when you learn an automated currency trading system. You can start with a small amount to open an account. There are plenty of ways to get started. A small deposit of as small as $250 gets you a robot trading account. Many of these offer e-books for instructions and learning and will even guide you through designing your investment strategy.

When you open a Forex trading account with many online robots starting with $5,000 to $10,000, the account will usually come with free online automated currency trading classes. The classes will walk you through everything you need to do to get started with your automated investments. You will learn the right time to enter a trade, how many trades to make, how to manage your positions, and the right time it is to exit specific trades.

Even if you are a complete beginner, you can still start trading nearly instantly. Anyone can invest. Beginners can learn Forex trading. Even expert investors take advantage of trading classes and investing in the Forex market because it is the best way to invest today and finally make a huge return on your investment. Automated Trading Systems are ideal for people that are new to Forex Trading. Currency trading is where the money is today and anyone can use an automated system.

A trading strategy is extremely vital when you are an investor. Most Forex trading systems will teach you how to build a strategy that works for you. You can learn step by step how to buy and sell currencies at the right time. You need to know how to manage stop losses and your money. Automated currency trading is the best solution because all of these things can be learned and work for you while you are away. This is a real set it and forget system once its installed.

People trading in the stock market who are losing their shirts are now switching to the currency markets. It is certainly the route to go when you are looking for a new way to trade. Currency trading may seem a small scary as opposed to stocks. But, the market is brilliant and there is a lot of money to be made in currency trading.

Forex trading is the best solution for someone who is not doing well with stocks and bonds and looking for something new. You will have to open a minimum account in order to get started. If you start your investment with a large amount of money you may even have access to free classes to get your started. Automated currency trading is the best thing you can do because you won’t miss the excellent trades because the system will do it for you.

So do we really have 10 or 15 pounds of fecal matter attached to our colons that cause all sort of diseases and headaches, or is it a scam?