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Archive for October, 2009

If you have thought about starting your own website or already have one, and have done any research at all, you have read about the importance of keywords. Everything on the web is driven by keywords. It’s the fuel the Internet runs on.

One of the ways to get fantastic traffic to your website is through the Google Adwords program. You select the keywords you want to bid on and set up the budget you want to use to get traffic based on those keywords from websites that utilize the Google Adsense program and other sources.

There is a tool to help you choose the best keywords to bid on that you certainly need to know about. I just learned about it from a friend, so we are going to learn how to use it together. Open a new browser window and copy and paste this address into your address bar.

https://adwords.google.com/select/KeywordToolExternal

If you are not sure about all of the terms used in association with keywords and Google’s Adwords program, click that very first link that says, “keywords for your ad campaigns”. You can use that as a guide if we get into unfamiliar territory.

In that first paragraph is a link titled, “Learn More”, that gives a more detailed explanation about using the Google Keywords Tool. In this article, I am going to try to give you the information in layman’s terms to make it simpler to know.

As with anything, you should also at some point read the terms of service. It is always a excellent thought to read the terms of service for any program you are about to use. But we will skip that step for now.

We all reckon we know which keywords we want to and are targeting with our website. I just had a humbling experience. I have been at this for a long time and have a lot of experience in optimizing websites for keyword content. But, I just clicked the tab at the Google Keyword Tool that says, “Site-Related Keywords “, to extract keywords from one of my own websites and can see that it is not optimized for the keyword I would have chosen.

You may want to do this first. Place in your URL and let it pull out the keywords it finds to be most relevant to your website. You might be as surprised as I was. Now I am going to be re-writing some of the text content at my website before I bid on any Google Adwords. Without the Google Keyword Tool, I would have likely just wasted money.

Make sure your website is optimized for the keywords that you wish to target by analyzing it with the Google Keyword Tool before bidding on your Google Adwords.

Now, using the other tab, “Keyword Variations”, you can type in one keyword phrase or keyword per line and it will give you suggestions as to other keywords and phrases you can bid on that are related to your topic. (I like to type in one keyword or phrase at a time)

The suggestions the Google keyword Tool makes for you are based on statistical data Google compiles from the numerous searches that occur daily through their search engine, so those keywords and phrases are more likely to produce targeted traffic to your website.

As you type in each keyword or phrase and check the results the Google Keyword Tool gives you, look over to the right. You can add the keywords and phrases you might like to bid on. Make your list as you go. You can always edit it down to a few later on.

Once you have your list of keywords and phrases you might want to bid on, you can login to your Google Adwords account and check to see how much it will cost you for each of them. Then you can choose how to spend your budget wisely. Nothing replaces excellent research. The Google Keyword Tool takes a lot of the guesswork out of buying Google Adwords and I applaud them for making this fantastic tool.

Now, what they do not say anywhere at the Google Keyword Tool website, is that you can use this tool to analyze your competitor’s websites as well. Go to Google and type in your targeted keyword or phrase. Copy the URL of the top 10 results. Analyze each of them using the “Site Related Keywords” tab at the Google Keywords Tool.

By doing this, you will see what keywords and phrases their websites are optimized for. If you want to compete with them, you need to optimize your website in a similar way and you may want to start bidding on keywords and phrases that match those that were pulled from competing websites.

Follow success and it will follow you. Do what successful people are doing and you are likely to also achieve success. The Google Keyword Tool can help you do that.

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Why should you “bother” to optimise your website pages and submit them to as many relevant engines & directories as possible? Well, just consider these staggering facts:

- The rate of people buying merchandise (everything from shoe’s to eBooks) online is growing at a rate of over 20% a year. In 2005, an estimated $150 billion was spent online and according to industry experts this is just the tip of the iceberg.

- 80% of BUYERS who use the internet for their buys find their chosen websites via search engines.

For serious targeted traffic there are very few things that beat high search engine rankings.

So how do you go about yielding top search engine rankings? It’s really not as simple as some of the SEO eBook & course peddlers would have you believe. You really need to have a search engine friendly site, know what keywords your prospects are looking for, know the additional factors search engines look out for and then submit to the right engines & directories.

This takes time, experience and more than a honest bit of effort. But once you do this, you’re well on your way to high search engine rankings – and in today’s internet era, that can really push your business to the top of the league while crushing the competition beneath your boots.

Let’s now look at how we can identify our keywords so that our website pages are perfectly optimised when the search engine spiders come a knocking.

How To Find The Right Keywords For Your Website

How well do you know your niche and your customers? Let’s find out. First consider your website and then write down ten “key phrases” that your potential customers may use when searching in the engines. Now, do this for each individual page on your website. For example if you have an information site on dieting in general, the keywords for your page on exercise should be different from your keywords on healthy eating. If you want high rankings then your keywords should be skilfully spread out over the page (as well as the header on your webpage).

Posting Your Optimised Website To The Most Vital Search Engines & Directories – Why Hand Submission Is Best

Search engines dislike automated search engine submission programs and sites. Many of these programs (available via free submission sites/software) just do not consider the rules of the individual engines. Search engines have also reported that these types of tools are responsible for a lot of “spam sites” – bottom line, using these type of programs and sites to send your submissions can hurt your chances of high rankings.

It’s always best to submit manually, even though this can take a fantastic deal of time.

Trick The Engines, Get Your Site BANNED – The Black Hat Techniques That You Must Never Use

There are always those who don’t want to play by the rules. They want an unfair advantage over everyone else. They want to deceive the search engines to get higher rakings.

It works. For a small while. Then they get caught out and penalised… HUGE TIME. Their sites plummet down the pages of the engines. Or perhaps banned altogether.

You should never use “black hat” techniques to try and pull the wool over the eyes of the search engines. These type of techniques include automatically generated doorway pages, stashing away well loved but unrelated keywords, hidden text and other dodgy methods. Some unethical merchants even sell software that can help you do some of the above by yourself – they know they are hurting your search engine placement prospects and your business but they couldn’t care less – their sales copy is so magnificent that they’ll convince you their software is the answer to high rankings. Always be wary of buying any software that claims to increase your placements – and always get advice before putting such software into use.

After Submission – Keep Promoting Through Backlinks

Your promotion efforts should not stop after you end submitting to the major search engines and directories. When search engines ponder where to rank your site in their engines they will consider your link popularity – the number of other sites that are linking to yours. Search engines figure that if many other (related) sites are linking to yours, that it must have a certain buzz about it. And so they rank your site higher.

Content, Content, Content (It’s King You Know)

Another thing search engines like is content. If your site has a large amount of relevant content and a large number of relevant sites linking your way then you’ll have the search engines humming with delight. Higher placement.

Submitting content should be done on a regular basis but how can you increase the number of links to your site? Here are some dynamic ways to do this that search engines LIKE:

- Post in forums that are relevant in your niche and leave your website URL as your signature (a signature file is a few lines of promo text that most forums allow you to tag to the end of your post).

- Write articles on your site topic and submit them to article directories and publishing networks (there are thousands of these to choose from – get your article into as many as possible). Again, your website URL should be stated in the signature file at the end of your article.

- Find “authority sites” in your niche and request them to publish your articles on their website. Lots of publishers are too busy to write new content and if your article hits the spot you could well find them publishing it.

Obtaining excellent search engine placements requires a methodical and patient approach. Do the things mentioned in this article and your chances of excellent, organic placement will be high. And then perhaps you can delight in your honest share of the $150 billion that’s being spent online every year.

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There is no need to mention that in the last few years the way of life of persons all over the world has changed significantly. All such facts as the unhealthy eating habits and stress have made individuals more prone to various diseases and ailments. The other critical detail that you should pay your attention to is that travel, medications, dieting and a number of other various factors lead to conditions where our digestive system gets disrupted from its normal balance. There is a need to draw attention to that the worst thing about it is that the mentioned factors cause various problems, for example, like a well known colon clogging, constipation, weight gain, bloating and, unluckily, this list of damaging effects is not full and there are more others.

Of course, all of us want to live a life with no health problems. But can we do it? Even more, is it possible to be healthy in our polluted environment where, it seems, nothing natural is left? Is it possible to prevent unhealthy conditions or as a minimum is it possible to cure them successfully? These and a lot of other questions are really very vital since they influence our life.

In the case you want to keep away from all these problems with your health that were mentioned above, it is very critical to make your system free from harmful toxins. The truth is that there are many products offered in the market nowadays which claims to detoxify your body, but, It goes without saying, that Digestit is the best and the most effective among all of them.

In order to provide you with more details and consequently better understanding of the key advantages of this fantastic product it should be stated that Digestit is made from special herbal ingredients which are harmless to your organism as well as very efficient in correcting your system. You should also know that the effective formula of this health supplement contains live Probiotic cells. The other critical thing to be pointed out here is that regular use of Digestit helps in cleaning the colon. It is incredibly useful for your health since this will enhance your metabolism and digestive system. It is besides impossible to neglect the fact that Digestit will increase your immunity and in addition improve the overall functioning of your organs. You should as well take into consideration that this wonderful product will decrease water retention and aid in weight loss.

To conclude it all it should be pointed out that no special efforts are needed in order to get this product, as it is easily available online at the official website. What is even more, in the case you will buy this product now, you can besides have the opportunity to get its fantastic free trial offer where you will get a pack of the supplement just by paying a small amount towards shipping and handling. Don’t fail to take this chance and visit the official site now!

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Have you wasted valuable time and money trying to promote your online business? If you’ve spent hard-earned cash buying ads on ezines or on websites, you may have been disappointed with the results.

There’s a better way to advertise your business or website!

Article writing is for you if you want fantastic benefits that don’t cost anything.

By submitting quality articles you’ll get lots of exposure and publicity — without a financial investment! You’ve probably realized by now that the internet is about information, so content brings visitors to your site. That’s a no-brainer!

Consider the possibilities of regularly writing for the internet.

Your work may be seen by millions. Articles written today can quickly appear on over 100 websites.

Search engines are constantly looking for new content to feed content-hungry readers. Why not yours?

By keeping your work before the public, your website will keep getting new visitors who become buyers. As your words are spread all over the internet, your targeted traffic will increase. That’s how to reach lots of qualified buyers. Previous customers will be motivated to become repeat buyers.

By writing regularly, you can reach affiliates or joint venture partners who can help your sales’ potential.

Your articles can be permanently showed on the internet.

Your reputation can spread all over the internet and beyond. Reckon of the reach just one article can have!

Your influence could span the globe!

What you’ve written can show up in the most surprising places.

1. Your words may wind up on on a number of publishers’ home pages.

2. You could get featured in a large ezine with thousands of subscribers.

3. Your work could be published in a book or in magazines.

4. An author may question to use one or more of your articles in an e-book and you’ll be credited.

5. You may get learned and earn extra income through speaking engagements.

6. You may be given the opportunity to speak on radio shows.

7. You may even be interviewed for national newspapers.

You may not have to wait long before seeing incredible results.

As you submit your work to ezines and article directories, keep in mind that top-ranking sites are crawled by Google more often than other sites. When these sites publish your writing, you’ll soon see results.

With each article you submit, your reputation will grow. After you’ve submitted twenty or so, you may become a household name — at no charge to you!

An author’s works are often kept permanently on websites, so one keyword-rich article can bring thousands of hits for years to come.

Articles not only build your reputation, but are the best way to raise your search engine ranking.

Reciprocal linking is viewed as less vital to Google than one-way linking. If numerous sites point to your website without you linking back, Google rewards you with a higher rank.

You get back links automatically by submitting articles and you don’t even have to bother with link exchanges to increase rankings. You also don’t have to worry about Google’s ever-changing algorithm changes that can dump your website several pages down in one day.

Your published works prove you’re an expert — at least in the eyes of readers who view you as knowledgeable. You also establish credibility and trust. Your words can make your own brand for your website and business.

The written word has clout, so you can clinch your point.
Writing brings personal satisfaction.

There’s a fantastic sense of accomplishment from sharing your expertise with the online community.

Real people are sitting behind computers in their homes or offices reading what you’ve written. Through the right words you can build rapport with them.

You’ll probably get emails from time to time telling how something you wrote helped someone. And that’s satisfying!

So there you have it —

Writing articles can open surprising doors to success!

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There are a number of methods to build website traffic, some excellent and some not so excellent. Text links are often considered to be the vehicle that helps to drive search engine traffic to your site, because the number and quality of links a page has is used to determine its relevancy and ranking. But, it is vital to remember that text links can drive traffic directly to your site as well. Gaining links is always best done manually, in order to prevent links from terrible neighborhoods and to ensure that you receive targeted traffic from your efforts.

SEO Link Profile

SEO, or Search Engine Optimization, is a well loved method of building targeted traffic to a web page. By including well researched keywords on your web page, and building links using these keywords as anchor text, you can improve your search engine ranking. A link profile is a measurement of the quality and quantity of links that you have for each page on your site. This link profile is used by the major search engines as a guide to determine how relevant a web page is.

Why Links Matter To SEO

Building links is obviously vital to any SEO campaign. Some marketers spend a lot of money paying for text links from other pages. Usually, the cost of a text link is determined according to the PageRank of the page – the higher the PR the higher the cost. A per-term fee is paid for a month or a block of months and the text link remains until that time elapses.

SEO Link Considerations

- When looking to buy a link solely for SEO purposes there are certain factors you have to consider.

- The linking page should not use a nofollow tag. These prevent search engine spiders from properly following the link and your link profile will not benefit from any link.

- Ensure that there are not too many outgoing links on the page. The more outbound links on a page, the less benefit your link will receive. Certainly ensure that there are less than 50 links, although this figure is still too high in reality.

- Page relevancy is always a consideration when linking. The more relevant the topic of the linking page, the more benefit your page will receive.

Debate has long been waged as to whether buying text links is an ethical, and viable, SEO procedure. Buying enough links to compete for major search terms may certainly prove infeasible because it can take a large number of links to really make a difference. For more specific or targeted keywords it is a possible option.

Shopping For Traffic Building Links

Text links aren’t only beneficial to SEO campaigns because they can directly drive traffic to a website without even considering SEO. Again, page relevancy is vital because it helps to ensure that anyone seeing your link is interested in the topic of your page. Targeted visitors also mean better conversion rates and, therefore, higher ROI. But, there are other factors to consider with paid links for driving traffic.

- Page popularity should be measured in terms of traffic, rather than PageRank or any other factor. It is also unimportant whether links use nofollow tags as long as they can be clicked by visitors.

- Link placement should be considered, including the page where the link will be placed and the area of that page. Every page has certain hot spots and the more prominent a link is the more likely people will click on it. In-text contextual advertisements have proven both well loved and effective.

Building Direct Traffic

Whether buying text links is considered ethical or not, it is a viable method of driving traffic to your site and while search engines may attempt to prevent the use of paid links in SEO campaigns they cannot negatively penalize your site for their use. If you are considering paying for text links, then you should try to ensure that you are doing so in order to drive traffic directly to your site via this link. Consider how well the link will perform, how many visitors it will produce, and whether they are targeted. Calculate an ROI and determine whether it is truly worth it.

Is Paid Linking Right For You?

Paid links certainly have their place. For a lot of sites, this place has proven to be in an SEO campaign. Care should be taken when buying text links for SEO, that the link is a genuinely powerful addition to your marketing campaign without relying on it to improve your search engine ranking. Check page popularity and relevance, link placement, and ensure that the link cost and results offer a excellent enough ROI to justify the buy of the link in the first place. Paid links could provide you with excellent traffic if you find the right ones at the right price.

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The Forex marketplace is filled with opportunity. It is additionally a potentially perilous place to trade, unless you have got 2 things straight initially.

The firstThe initial factor is a strong trading strategy, that can be carried out with discipline. The second is a top quality Forex broker. The purpose of this piece is to discuss the aspects needed in a very reliable Forex broker, so folks will be in a position they join up to one.

First, a Forex brokerage should be in a position to provide instant completion of trades. It sounds obvious perhaps, but many brokers out there do not do this, and this ends up in what’s known as slippage. It means that profits are lost.

1 of the issues is that the Forex industry is not overseen by a governing body, mostly because it’s not traded on an exchange, as it is much too huge a marketplace. It means that that brokers can hypothetically operate how they please and sadly for a number of these it means that they trade against the trader. These firms should be kept away from completely.

Then, traders ought to just be trading with firms that work on a low spread. The spread is basically the difference between the bid and the question price or in other words, what it can be bought or sold for at a particular time. It can be looked at as the cost to place a trade. The higher the average pip spread, the larger the prices to trade.

Sometimes traders do not take into account the prices of the spread after they trade, but, they do this at their own peril, as it will have a huge effect on gains and loss, particularly when a trader is placing frequent trades.

Additionally, a broker ought to have a full suite of analysis tools offered to be used by every trader. This means that they will trade as all the traders with a brokerage organization, or bank could. Additionally, they should provide up to the minute economic news, so that traders are conscious of and can trade, according to word news and economic data.

They ought to additionally give the chance for a teaching program, especially if traders are new, so that they can build up a excellent knowledge and grow their trading strategies and their experience.

This will typically come with them having virtual accounts, therefore traders will trade with virtual money, while not having the full pressure of a real cash environment, at least at the start. Bear in mind but that trading with practice money is really different emotionally from trading with proper money and at some point every trader needs to learn to address the added stress of a real money environment.

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Semantics is not something new to the internet or websites. Semantics have been around since the ancient ages and we use them nearly everyday in some situation or the other, vocally or in writing. Effective communication today consists of grammar, punctuation, sentence structure etc. But here is the surprising part: there are different sets of semantics being used around the world.

In English, you will not find the use of Õ or ¿ as they are not English semantics. These differences can make problems in delivering effective communication through a semantic web.

HTML

HTML stands for HyperText Markup Language and it is like the universal web language. HTML is an simple to use and flexible code/language where you can integrate text and graphics together to make a scalable website. But HTML has one major drawback. Although it can define what content to place where on a web site page, it can’t really discern the relationship between the content and its use for providing valuable results for various user queries. This is exactly the reason why SE’s exist.

For example: There is a HTML page of product listings. The HTML code will define this as but it will not be able to identify item #2342 as a lip moisturizer that costs $3.99. This is the limitation of HTML and it will only be able to identify a text block that describes the lip moisturizer and it should appear right next to the image of the product.

SE’s on the other hand use proper semantics to identify the relationship between various chunks of text on websites. The semantics help the visitors to identify the relationship between the lip moisturizer and its image.

There are two objectives that can be accomplished by web site owners by using different semantic standards. Firstly, the semantic standards will enable different web site designers to describe web site content accurately to SE’s and secondly the semantics will facilitate a clearer mode of communication between SE spiders and the web site. As a result, your website will get targeted traffic.

RDF/ OWL/ XML

As you have learnt that there are certain limitations of HTML and hence to fight these limitations, different programming languages have been developed. Some of the programming languages include RDF or Resource Description Framework, OWL or Ontology Web Language and XML or eXtensible Markup Language. These programming languages have increased the usefulness multifold for the web.

If you use only HTML then it will not be possible for the search engine to produce useful links for keywords like ‘graphic designers in Florida’. The SERP’s will show numerous graphic designer sites from all over the world, out of which some will be situated in Florida. It is not that this specific information is not available; the fact of the matter is that it is contained within web pages of different sites, all of which are indecipherable to web spiders.

W3C and Semantics

The W3C or the World Wide Web Consortiums primary objective is to standardize, and improve www. It is a daunting task and will also entail the standardization of different development tools, programming languages, as well as browser specs.

Among many challenges, one of the vital is the standardization of the semantic web technology, which is under construction. One of the problems is that there is nothing as universal semantics. The semantics for English will not go with the French semantics. The writing styles like a research article with footnotes and bibliography is different from a blog and hence will use different types of semantics. This makes W3C standardization of semantics virtually impossible.

Semantics and SEO

The main objective of making semantic standards is for making the websites easily viewable or readable on different machines or browsers. Standardization of semantics will allow the SE’s to spider the content and index it based on specifics. A excellent SEO will be able to do this during site optimization and you can very well imagine the kind of positive results that will arise out of optimization of semantics.

The future will see search engine users being able to access local events, news, local sales, and compile content which is similar from multiple sources access the data within a user-defined context.

The standardization of semantics is still in its early phases and we will have to wait some more before we get to benefit from the entire process.

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You have two choices to consider when trying get your site ranked higher in search engines. You can hire a Search Engine Optimization Company that is an expert in the field or if you have some time, you can do it yourself.

Research your Keywords

Question yourself what keywords you reckon someone might type in when searching for products you sell or services you provide. Though a keyword may be only one word it is usually a phrase made up of keywords. Phrases are more specific and will more than likely be what potential customers use when searching for products or services online.

After a quick brainstorming session write down all that you were able to come up with. Make sure to consider geographical phrases if they are vital to your customers and don’t forget of alternative words that could be used (an example could be “new car Littleton”). Make sure to surf the websites of your competition to get more thoughts until you can come up with a list in the neighborhood of 20 to 30.

Now you should take two keywords from your list that you feel potential customers will use most frequently. Take into consideration that well loved keywords are also competitive keywords and harder to achieve higher ranking with. If your goal is to obtain a high ranking for the term “auto insurance”, the path to achieving it may be long. Try to make your keywords the ones that are most related to your business and not riddled with vagueness or extremely competitive. Make each phrase about two or three words in length like the previous example.

Now that we have your keywords we will go on to the next step.

Site Text

Your site text is made up of the wording that is on your web page. There is a phrase for search engines and it is content is king. Search engines like unique content and your keywords should be placed in key locations within the content so Google understands the relevance your site has to them. Also make sure that your copy reads well around them as it needs to make sense for your visitors who are most vital.

Keywords can be placed in headings, at the top of pages, in bold or italics, used as link text for other pages of your site and in your title tag.

Add additional content after you are finished tuning up your webpage. Give more detailed descriptions of the products and services you offer. Provide a frequently questioned questions page and pages of articles that pertain to your products or services.

With your design you should keep in mind that search engines cannot read images nearly as well as text. Sites that are made up with excessive flash or pictures really impede how well they can read the content of your site.

Link Building

A common way of thinking about links is that every link from another site that leads to yours is a vote for the popularity of your site. Every quality link you receive can improve your search rankings.

The quality of your inbound links is more vital than the quantity. The preferred and more valuable link is from sites that are relevant to your niche and with authority (highly regarded in the niche). A quality directory with relevant categories is another example. Just a few quality links with authority can have more value for your site than hundreds of lesser quality. Reckon of it like you do your personal business network. Both can have a strong effect on the success or failure of your business.

Take time to consider all the other relevant websites in your niche such as organizations, industry affiliates and non-competing companies. Send them a email introducing yourself, your products and services and clarify how your website could benefit their visitors. Then politely suggest that they make a link to your website from theirs.

Record the Results

Over time you should watch and record your search engine rankings by doing a Google search for your chosen keywords to see where you rank. You can also monitor where your visitors are coming from by watching your hosting reports. Do this for each significant page of your website.

Continue to add to your websites content and increase the links to your website over time. This needs to be an ongoing effort for as long as you want visitors to your website.

As you continue to record the results of your efforts you should see the traffic increase and with that your sales. Know where your visitors are coming from so you can continually monitor your marketing efforts successes. Only by measuring it do you know where and how to improve it.

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SEO and blogging can be used together to provide you with an nearly unbeatable combination, not only for free advertising, but also to make money.

If the objective of your website or your blog is to provide information, or to operate a website on a non profit-making basis, then both search engine optimization and blogging can work together to improve your current traffic level. If your aim is to make money, either for a bit extra to pay the credit cards each month or as your main or sole means of income, you can use a blog and a properly designed website to improve your traffic flow.

So let’s cut to the chase as they say, or hang out the baby and see what drips off, or place out the mat and see what it collects from your feet! How can people be serious about these things at so-called serious business meetings? Beats me! Anyhow, lets open the refrigerator and see what’s fresh.

SEO – THE QUICK WAY

First SEO. If your website looks excellent to the search engines then it will have a excellent chance of being listed. But let’s be realistic: the best is Google, so keep Google sweet and the rest will follow. Design each web page, including your home page, round one keyword or keyphrase. Don’t try to optimize any page for more that one keyword or you will fail.

Forget the Meta tags. Place them in if you have the time, but not for the quick way. Place your page title in …. tags and include your page keyword in it. It must not be only your keyword, but that should be part of it. For example, if your keyword is ‘Using Blogs’ the your title could be:
Using Blogs and SEO to make Money’

That’s a excellent sized title, and a excellent way to use the keyword ‘using blogs’ for your page. Now, the first heading or headline should be ‘Using Blogs’ Just that, and place it in H1 html tags. Don’t worry about the purity of your html because Google doesn’t give a toss as long it can know your H1 tags and Title.

If you have any graphics, even a payment graphic such as the one that Clickbank provides, add an alt relation to it: . This reinforces the information to the spider that the theme of the page is ‘using blogs’.

Use your keyword in the first 100 characters of your body html, for example, title:

“Using Blogs”

“Using blogs in combination with excellent webpage SEO has been proved time and again an extremely effective technique in the science of making money. The secret is to know the needs of bloggers and of search engine users, and how to combine the two into a single money-generating machine that you can design to work on autopilot while you work on your next money-spinning project.”

Look at that again: I have used the keyword in the heading, and all the words in the Page title in the first 100 characters. The keyword is used immediately and the rest of the title also in the first sentence. If you also use the keyword once more in the last paragraph the crawlers will like it and you will have a head start on your competitors.

You could then continue on the theme of blogs, and have another section on the same page with the heading: “Using Blogs and SEO” contained within H2 tags that expands on the theme of blogs and SEO while introducing the concept of using blogs and web pages together to their mutual benefit.

INTERNAL LINKING STRATEGY

That is all you need do on each page, but do it on EVERY page that should be optimized for every different keyword that you have identified as being worth while to use on your website. But, there is one more thing you must do and that is to design your internal linking strategy to your best advantage. It should allow your visitors to easily navigate between pages, and also reach pages that they want to see such as your Privacy Policy and Contact details.

But, it is more that that. It is also a means of leading the search engine spider to dance your dance, and not Google’s Dance, as it were. Lead the spider to the pages you want it to see when you want it to see them, and bar it from seeing those it doesn’t have to see. You can allow humans to see pages that you have barred from spiders. Simply place a huge ‘Humans Only’ sign above each door, and spider cannot get in.

BLOGGING

Your blogs should be updated to show every change you make to your website, but be optimized for different keywords to those your website is using. I have tested blogs with and without the same keywords and my web pages, and they generally work best when not competing.

For some reason that I cannot apply logic to, I get better results from my website when linked to blogs that have different keywords, that the same. But, that’s unimportant. What is vital is that, unlike article directories, the articles in your blogs can advertise as many websites or products as you want. That is one of their major benefits when used in conjunction with websites. You can use one to advertise the other without dread of losing anything because they both belong to you. You cannot have a net loss with links between two of your own sites.

If you ping your blog to every web2 site that you are registered with then you can get a lot more traffic than if you had only used SEO for your free traffic. Blogs, too, are free, so use them.

CONCLUSION

If you use simple SEO and worry only about the elements I have mentioned above, you will have a fantastic chance of your webpage home page being listed high on Google and the other search engines. If you use your blogs to advertise your site, not only to other bloggers but also to the many social bookmarking and Web2 sites that you can join, then you can achieve success in much less time than you might have imagined.

If you are not willing to place the blogging and Web2 work in, then you will not be so successful, and do not deserve to be.

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In case you’ve missed it, the Web has changed; it seems like just yesterday it was excellent enough to take all your brochures and advertising collaterals and convert them to digital format, add a small search engine optimization, throw-in a small PHP programming and bingo, you’ve got a website. And if you wanted to show how cutting edge your company was, maybe you’d add a small dash of Flash animation, or some royalty free music. Well here’s a bulletin from the frontlines, that isn’t going to cut-it in the new multimedia Web-business environment.

Nearly daily I receive emails from people asking me to review their websites and tell them why they can’t convert visitors to customers even when they are attracting significant numbers of visitors on a regular basis to their sites.

The answer is both simple and complex: simple, because these websites fail to communicate the company’s message in a meaningful manner to their visitors, which means no dialog is opened, and without a dialog, no business can be done; and complex, because the implementation of the solution requires a new way of thinking about communicating with your audience using sophisticated presentation techniques that place a higher premium on creativity than they do on facts, figures and ancient-school direct marketing tactics.

If you are looking for a mantra to start any new website initiative or to right an existing website disaster: Reckon Audience Not Customers.

New Words For A New Web-Business Environment

In the past while I’ve run across three newly coined words or phrases (Communitainment, Branded Entertainment, and Snack-o-tainment) that attempt to capture the fundamental change that has taken place among Web-user expectations.

All of the new terms have two things in common: one, they require the marketer to reckon of website visitors as an audience and not as customers; and two, they all require the marketer to use entertainment techniques as the basis for delivering content.

Communication + Entertainment + Community

The Piper Jaffray Internet Media and Marketing research team recently released a report entitled ‘The User Revolution’ in which Safa Rashtchy coined the concept of ‘Communitainment,’ a blending of the words communication and entertainment. Rashtchy uses the term to denote the “melding of communication, community, and entertainment,” as a new formula for implementing the delivery of marketing content.

The report points out that “Video ads will be the driver of the next major growth in brand advertising …” with the Web being “the leading medium at work and the second leading medium at home behind television.”

For any business that thought they could conduct business as usual, this should be a wake-up call. The Web has changed: the market is no longer content to be informed, they must be seduced, and you are not going to seduce them with key-word density and biz-speak.

Contrary to well loved belief you can deliver a marketing message quicker, more powerfully, and with better recall using creative video presentations than you can with a page of text. Now no one is saying you shouldn’t have text on your site, but your copy better be damn fascinating and well written if you expect anyone to really read it.

Meaning + Sharing + Experience

The thought of ‘Communitainment’ provides a conceptual framework for making Web-video presentations that work: your business communication must convey meaning through a focused presentation that uses all the various techniques available to the savvy Web-producer; your audience must see enough value in the presentation that they are willing to contact others in their colleague-community and share it; and lastly, the delivery of the message must make a memorable entertaining experience associated with the product or service provided.

Branded Entertainment

Leta Baker writes in her ‘Adobe Magazine’ article ‘Creative Persuasion: The Rise of Branded Entertainment’ about her concept of using entertaining online video presentations as a means of effectively making brand awareness.

What Baker is talking about is video that doesn’t hit you over the head with a hard-sell sales pitch or bore you to death with meaningless platitudes, but rather presents entertaining small programs that companies can attach their brand to so viewers gain a memorable positive impression of your company. This is a long-term strategy that takes into account the reality that not every genuine prospect that comes to your website is ready to buy your product at that moment but might, when and if they remember who you are, when they are ready to buy.

There are many ways to implement this ‘branded entertainment’ concept and they all don’t have to be completely devoid of salesmanship. The Apple iPod commercials are an example of what I would call ‘branded entertainment,’ even if Leta Baker would object. Unlike most commercials that people race to avoid, the iPod commercials are really anticipated: people want to know what Apple is going to come up with next, and the result: iPod has the lion’s share of the MP3 player market.

The Apple Macintosh commercials are another form of ‘branded entertainment’ that involves a sales pitch. Here we have an ongoing campaign with well-developed characters that the audience has gotten to know over the length of the campaign. The audience looks forward to what these characters are going to do next. This does not mean that every PC owner is going to run out and buy a Mac, but over time Apple is getting people to recognize their product as an alternative.

Because the commercials are entertaining, people are listening and waiting for the next installment of the campaign. Audiences are getting the message and that is all any excellent marketing campaign can achieve.

And here is the huge hurdle for many small businesses: excellent marketing requires patience and should be aimed at opening a dialog, not just making a quick sale.

Most website sales pitches are like terrible ‘pick-up’ lines: crude and ineffective; an audience needs to be wooed with tender loving care before you can expect to see any results. If you’re not willing to invest the time and creativity in opening a dialog with your audience, you can forget about using the Internet as a marketing tool.

Snack-o-tainment: Quick Food Entertainment

The term ‘Snack-o-tainment’ was used by Nancy Miller in her ‘Wired’ magazine article ‘Manifesto for a New Age” in which she equates consumption of new media to societies addiction to quick food. If the audience is addicted to entertaining media, we as marketers must feed that addiction.

It wasn’t that long ago that the largest objection to online video was it took too long to load; now we see it compared to quick food. The fact is video can deliver a meaningful message in the quickest possible way because it conveys content using the full arsenal of communication tools.

We can look to television for a blueprint of how to deliver these bite-sized morsels of corporately nutritious, entertaining, marketing manna.

The thirty-second commercial is an example of just how much memorable content can be crammed into a small period of time if a small entertaining creativity is added to the mix. And unlike television, there is no costly premium associated with time on the Internet, so content can be as long or small as the message requires.

A campaign based on this formula can come complete with plot-lines, character development, and signature music all designed to deliver your marketing message in an entertaining way that will not only get stuck in your audience’s memory, but will be anticipated by that same audience. The well-known ‘Taster’s Choice’ soap opera style campaign of years ago was one of the best examples of combining entertainment with a commercial message.

Even the lowly jingle can be resurrected to provide some ’sit-up and take notice’ to an otherwise mundane presentation. You would be hard pressed to find anyone who doesn’t know the recipe for MacDonald’s Huge Mac, based on their fabulously successful commercials, even though they haven’t been aired in years. In fact MacDonald’s current roster of commercials are so forgettable that you wonder why they haven’t brought the ancient standby back to life.

Another bit of tasty marketing entertainment was the series of Chili’s Restaurant commercials featuring various singers interpreting their ‘Baby Back Ribs’ jingle, which provided far more entertainment in thirty seconds than a full CD of Britney Spears. More importantly that infectious ‘baby back ribs’ song has become deeply rooted in the public’s subconscious, and when the inevitable questions comes up, ‘where are we going to eat?’ that jingle starts playing in our heads. If you want to be successful, learn from what works.

Can You Afford To Wait

If your business is expanding as quick as it can with an ever-growing list of customers and continuously increasing profits, then perhaps you can afford to ignore the changes taking place, and the expectations of your audience. But if things could be better, and if you yearn to improve your Web-marketing, then you have to adjust to new ways of delivering content.

You can’t let out-dated thinking get in your way. There is a difference between twenty year’s experience, and one year’s experience repeated twenty times. There is no point in continuing to repeat ancient methods that no longer work.

You know things have changed so get ready to deliver your content in a way that will allow your company to become the next fantastic Web success tale.

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